The Website Co
Your webspace could be the most important piece of real-estate your business owns. It is planet Public’s first view of who you are, what you do and how you see yourself.
In a fast-moving world comprising a fast-moving, browsing, consumer public, your competitors’ pages are always a click or two away. It is therefore vitally important that you stand out from the crowd, and announce yourself to your public in the best possible way:
‘This is who I am, how may I help you?’
Now, more than ever before, with ease of access to the online world, people are aware of, and expect, ever-increasing choice; so now, more than ever before, a great first impression can be vital to the success of your project. A flat, lack-lustre landing page with confusing navigation and hard-to-find information will innevitably lose-out to a welcoming, personable design with easy access to required information, products or services – even if they provide the same products or services as you do, and even if those products or services are more expensive than your own.
If you do not already have a working website, then let us work with you towards creating your online ‘self’ to the highest standard, to be the best that you can be for your valued visitors.
If you already have a website, then let us cast a critical eye over your design and provide honest feedback about our first-impression, and suggest improvements if and where we sense a need for them.
When creating or re-modelling your new website, The Website Co does not use pre-built templates. We begin each build from scratch using our own design ideas based on your input, using best-practice CSS and HTML design standards. Your pages will be coded uniquely for you and your site’s web presence.
From a design perspective, therefore, your site pages should:
- Be an impressive and welcoming representation of who you are, and what you offer.
- Provide an up-front representation of, or ‘shop window’ for, the immediate information your visitors are likely to be looking for.
- Be easy and intuitive to navigate, with a logical ‘drill-down’ methodology for quickly targetting and displaying detailed information.
- Be found. Search-engine optimisation and submission are a standard part of The Website Co’s build practice.
Under the bonnet
No matter how slick the design elements of a website are, the planning and implementation of the dynamics of your website and its functionality are the bedrock of its usefulness as a promotional and active resource. The Website Co listens carefully to its clients with regard to how they want their site to operate, what functionality will be required – both now and in the future – and how changing content should be managed. To fully realise your website’s potential, the development process will harness the power of PHP pages and MySql database integration in order that the site owner has full and fine control over all aspects of both the static and dynamic elements of the developed site.
Typically, these might include:
- Contact form database management, records display and update
- Mailing List records display and management
- Newsletter creation and mail-out to your contact list membership
- Diary or Calendar of events display and administrative management
- Content Management System for in-house management of non-dynamic content
- User registration and members’ areas
- Gallery upload, display and management console
In addition to the above, we are able to seemlessly integrate a WordPress blog in to your site design, and harness the extra power that that would bring to SEO, and the placement and updating of dynamic content into any area of your non-blog pages, whether or not you choose to display the blog pages themselves.
Be the best that you can be. We would love to help you.